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I grew up with my doorbell ringing and the sounds of “Avon calling!” …And then Mary Kay moved into the neighborhood.
I wore a uniform when I attended beauty school. When I took my state board exam and started my cosmetology career, blush was called “rouge” and nail polish was known as “enamel.” After school I strived for the stars; miraculously I got them. My BIO.
How to become a makeup artist?
You want to be a makeup artist? Really?
In what area of the makeup art industry are you interested in developing a career?
Social media will leave you to believe that ANYONE can apply makeup. Have you seen “My Boyfriend Did My Makeup” videos on YouTube? Didn’t you know that EVERY beauty YouTuber is a Beauty Expert? Or on Fiverr for $5 someone will teach you how to apply makeup.
For a trained professional such as myself, I wondered, why the sudden onslaught of DIY makeup tutorials? Teens and young women that don’t know the first thing about the rules and laws that govern the profession of cosmetology and the application of cosmetics and the art of makeup are teaching YouTube viewers.
What I found was YouTuber’s are driven by money. They build a viewer following, and then they promote or critique a product. By doing this they make money and get free products. If they give bad products reviews, they don’t make any money or get free products. Once they’re sucked into the cycle it becomes a self-perpetuating never ending rotation. This directly affects the beauty consumer as well as licensed certified Makeup Artists.
Makeup images I see online are heavily made-up, contoured and distorted faces that appear like a plastic doll. The YouTubers have dirty hair pulled back in headbands, or up in scrunchies. It reveals blemished pimply faces from product abuse and incorrect application. I suspect unhealthy diets or food allergies are causing their acne and skin rashes. This is not the art of makeup. Nevertheless, their actions affect the industry.
The beauty industry is in crisis!
Most all beauty supplies and cosmetic products on the market have not been tested or regulated for their safety related to the consumers’ health by the FDA or any regulatory agency. Toxic products are flooding the US market and they make people sick. This is something to consider. Using these products exposes yourself and your clients to chemicals and carcinogens about which you must be aware and educate yourself. The beauty industry is in crisis – many of the products cause cancer. The big beauty biz and the cancer society and the money grab are the blame. The Pink Ribbon movement is a fraud!
To you, this might be an ugly pill to swallow. However, as a smart professional, you must be aware of your environment and the industry. Use your brain power; be aware and informed.
It is important to be aware of these aspects of the industry and about what is going on in beauty commerce. Because if you want to be a makeup artist, you need to find your way and decide what area of the industry fits with your talent and desires. I tell you about the YouTube makeup tutorials because they are driving the extreme glam doll face makeup movement, and if you are, or strive to be, the consummate professional, keep in mind these people call themselves makeup artists. However they ARE NOT: they are simply people that put on makeup.
So please make every effort to develop your own style to achieve your very own makeup beauty signature. Look for what different specialties are needed in today’s makeup artist market. Look for a way to create a difference in the world with the art.
This is where brain power comes in. There are several things you must ask yourself, research, and then do, if you really want to be a makeup artist.
To become a licensed cosmetologist/makeup artist, one must attend cosmetology school. This is where one learns the anatomy of the face and head, product hygiene and so much more. You acquire the skills and the tools to be a professional makeup artist. The Cosmetology industry has laws and rules to govern what the operator can and cannot do. If, as you read this, you say to yourself, “I’m not going to cosmetology school, that’s for hairstylists” you are wrong. You might want to join the beauty YouTubers. That might fill your niche. Professional cosmetologist makeup artists are licensed. We pay fees to maintain our license. Many states require continued education to stay current.
After you look into the school you would like to attend, you must consider all the facets of becoming a makeup artist.
Think long and hard about where you want to work. Do you want to work in a salon? Spa? Work for a box store retailer? Freelance? Maybe you will be a makeup artist that will create nontoxic cosmetics and revolutionize the industry and the Pink Ribbon nonsense will cease.
Research beauty demographics
This is the Makeup Artist trend from Google
Research demographics. Consider and factor into your equation the number of clients you need to attract to earn a living. Will you be living in the same place in five years? Do you live in a metro city like NYC, LA, or in rural America? Do the women in the community wear makeup? Is there a demand? Look at all of these factors.
Here are some very useful charts and graphs to help determine if you want to become a makeup artist.
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These are important elements; the demographics help to determine what to charge. Or what the market will bear. And how much money you can earn.
Now, I’m talking as a group – the numbers as a profession. Not too long ago, I did a little research looking to see what the client ratio was for makeup artists in my area. Demographics are important. You have an obligation to yourself to consider them.
I live in Palm Beach, Florida. Miami is south of me by 60 miles. Researching The Knot (a wedding publication for brides to connect with wedding pros), between Miami and Palm Beach, I found 700 + bridal makeup artists in a population of about 6 million people. My further research found 900 + wedding photographers. This is not the real number. I suspect it is much higher – more than triple. These are the people that advertise with The Knot.
So how many other professional makeup artists are in the city or town in which you reside? This is important to know. Too few, as in a ghost town, are bad. But too many will cut your chances, considerably, of building a clientele, unless you are in a large city.
Think of how you will build your client base. Are you going to advertise? How much is your budget?
The new trends and obsessions have created the extreme glam makeup look and, with it, the sharp rise in Google statistics on beauty in less than a decade. This is not the only area to do makeup. The field has many other areas that might suit your talent.
My concern for a wanna-be makeup artist is that the current market is over-saturated with competition. Think about how you will attract clients. Think about the genre into which you would like to enter, and about how you must set yourself ahead of the big names in the industry.
Think about what style makeup application in which you are interested in specializing:
• Face Painting
• TV and movie production makeup
• Photography makeup
• Prosthetic/special effects makeup
• Fashion makeup
• Theatrical makeup
• Bridal/special occasion makeup
• Special effects makeup
• Airbrush makeup
• Corrective post opt facelift makeup
• Become a makeup teacher
• Develop your own line of cosmetics
So you want to become a makeup artist?
Did I give you enough to consider, for now? Write to me. I’m interested in what you think!
Cherie Izzo © All Rights Reserved